Insurance Website Accessibility & ADA Compliance Guide

220+

Annual Lawsuits

Up 17% year-over-year

Trend

$20,000-$42,000

Avg Settlement

Quote and comparison calculators must be fully keyboard accessible

Claims portal must be 100% keyboard navigable and screen reader compatible

Policy documents must be accessible PDFs or HTML alternatives

Coverage comparison charts must have text descriptions or data tables

Deductible and premium information must use text, not color alone

Contact forms for accommodations must be prominent and accessible

Customers with motor disabilities cannot get quotes. Must call agent instead. Reduces online conversion.

Screen reader users cannot compare coverage options. Cannot understand policy differences. Cannot make informed decisions.

Blind and low-vision customers cannot read policy terms. Cannot understand coverage or exclusions.

Customers with disabilities cannot file claims online. Must mail or call. Creates barriers to claims process.

Color-blind customers cannot distinguish plan options. Cannot select appropriate coverage.

Test quote calculator with keyboard-only navigation (all fields, all buttons)

Verify coverage comparison table has scope attributes and proper heading structure

Provide text descriptions of coverage differences alongside visual comparisons

Audit policy documents—convert scanned PDFs to OCR'd accessible PDFs or offer HTML

Test claims portal with screen reader (JAWS, NVDA)

Ensure form fields have clear labels and error messages

Verify premium/deductible information uses text and symbols, not color alone

Test customer service contact form for accessibility

Implement aria-live regions for quote updates

Provide alternative way to get quote (phone, email) if online not accessible